The Epix Free-for-all Movie Event- Event Marketing Done Right

September 7th, 2011 by Beth Baynum | Share Blog

5^th Avenue Digital has been busy this summer as the official photographer for the Epix Movie Free-For-All in New York City. Epix, MTV, NYC & Company, the city’s parks, and other sponsors have been showing first-run classic films and popular recent releases at four outdoor locations in around town.

The sponsors turned to 5^th Avenue Digital to shoot event photos of the audiences enjoying this wonderful summer evening activity. There have been about four screenings a week at four locations around the city: Tompkins Square Park, Coney Island, Socrates Sculpture Park in Queens and McCarren Park in Brooklyn. We’ve had a photographer at each event, shooting the crowd.

Here’s the coolest part: how we were able to help epix with their event marketing efforts.  At the event, our photographers provide attendees with a web address. Within 24 hours after each Epix Movie Free-For-All showing, our team has uploaded all the images and posted them on the designated website. There, people find their photo, print it, save it, or even share it by email with family and friends. Event marketing at its best.

The Epix Movie Free-For-All photos show New Yorkers at their summer best, enjoying the outdoors and each other. People love them! Visits to the EPix site have exceeded expectations, with thousands of people viewing, sharing and printing their photos. Check it out these great shots for yourself:  http://freeforall.epixhd.com/photos

5^th Avenue Digital is thrilled to be a part of this quintessential event marketing opportunity and great summer activity. We can’t wait to see what is planned for next summer!

If you have an event coming up and are interested in providing your attendees with the kind of event marketing service that we provided for Epix Movie Free-For-All, please feel free to contact us.  This is what event marketing is all about.

What We Learned From HBO

July 21st, 2011 by Beth Baynum | Share Blog

Part of the fun of working at 5th Avenue Digital is learning new and often fascinating things about our world and the people in it.  And I usually learn them from our photographers and clients!  Most recent example: with photography and onsite prints we provided for HBO.

As a thank you to one of their sponsors, Verizon, HBO brought Bernard Hopkins to the Verizon office to meet and greet their employees.  Each person had their photo taken with Hopkins, which we printed onsite so people could take their photos home. Read the rest of this entry »

How to Shoot a President…With a Camera, That Is!

June 23rd, 2011 by Elizabeth Beskin | Share Blog

Yes, that’s me standing next to George W, and not the one you see in Madam Tussaud’s – although I’ll admit it’s hard to tell.

Last week we had the pleasure of working on the annual fundraising event for the Jewish Enrichment Center (JEC), along with the amazing folks at Global Events, Gotham Hall, Bentley Meeker and Foremost Caterers – plus the former president’s staff and Secret Service detail.

These grip-and-grin photos don’t just happen spontaneously; they are fully staged, with plenty of pre-planning.  This was by far our most carefully produced step and repeat session.  Happily, all the advance work paid off, because the results are spectacular.  We were able to take 150 images of the President with the VIP supporters of the JEC.  After the portrait session with President Bush, the photos were printed onsite and placed into engraved silver frames for the special guests to take home after the program.

What made this photo session unusual for us was the black curtain blocking all the guests from the portrait station, so no one saw President Bush until their turn for the photo.  There was also a Disneyland-worthy line that snaked around as people waited for their private time with the former president.  These parameters were arranged through Bush’s secretary of special projects.  She had the final word on where the president would stand, how big the line needed to be and how to quickly distribute the prints. Read the rest of this entry »

5th Avenue Digital Introduces a Newer, Sleeker YouBooth, Photo Booth

June 13th, 2011 by Beth Baynum | Share Blog

One of our company tenets is to stay ahead of the curve and look for new ways to innovate and improve.  Even when we do something well, we look for ways to make it better.

That’s why, despite the strong reception our YouBooth has gotten in the past year, we looked for ways to make it even more attractive and fun to use.  I’m using the royal “we” here but actually it’s all the work of our exceptional Producer and resident Genius, Rylan Crooks.  Even though the booth he invented has been a huge success,  he envisioned some tweaks that could make it even better.

So improve it, he did!  Thus is born our new, even more beautiful YouBooth.

The new YouBooth is translucent white, so it blends with any décor, and can easily be branded with a logo or customized images.  It’s smaller and lighter.  The photos print even faster, and can of course be branded as well.  Another innovation is a count-down monitor that alerts people when the photo will be snapped.  Very cool!

If you haven’t tried the 5th Avenue Digital YouBooth before, now’s the time to find out how much fun it adds to any event!

Recent Events Using You Booth, Photo Booth Read the rest of this entry »

Golf Outings Resurge

May 18th, 2011 by Elizabeth Beskin | Share Blog

Are golf outings back this summer?  We have been seeing the signs.  This seasonal corporate marketing basic fell out of popularity over the past several years, as corporate events – particularly those that smack of any lavish spending – ebbed with the economy. Read the rest of this entry »

Photos Tell the Story: Harvard Event Honors Inspiration

May 4th, 2011 by Elizabeth Beskin | Share Blog

I am proud to have been invited to be part of such a great organization as Harvard Business School Women’s Alumni of New York.  These accomplished women get together monthly to network, learn, inspire and give back to their communities.
Having graduated from HBS in October, I’m new to the group, which is one the largest alumni associations out of Harvard.
I’ve been to two events and I’m impressed with the warmth and intelligence of all the women I have met.  Some graduated in 1973, some graduated in 2003.  All work in fascinating businesses and I’m proud to share a common bond with these women. Read the rest of this entry »

Nikon Uses YouBooth to Thank Their Customers

March 28th, 2011 by Beth Baynum | Share Blog

Just about every company (perhaps with the exception of the healthcare industry, but that’s another story!) says they appreciate their customers.  Most of this “appreciation” is really just advertising and lip service.  Few companies put any tangible effort into expressing their appreciation.

Nikon is a notable exception.  They put on a big bash in Arena, a renowned New York City nightclub, to not just tell, but show their customers how much they’re appreciated.

Smart marketers that they are, in addition to the huge party, everyone there got photos to take home.  And they did this with 5th Avenue Digital’s YouBooth photo booth.  Anyone at the party could stop by the booth and snap a photo of themselves – and just about everyone did!  Of course, the photos were branded with Nikon’s logo, further extending the connection of Nikon with Fun Party.

To maximize the photo booth fun, the YouBooth photos were projected onto a giant wall in the club in real time.  Everyone was able to see the photos as they were printed, which encouraged more people to participate and allowed everyone to share the laughs. Read the rest of this entry »

Promoting Britain with Photo Sharing

March 21st, 2011 by Beth Baynum | Share Blog

We’ve been talking about photo sharing, and how it’s becoming a more crucial element of corporate events.   This fact was illustrated yet again with a recent event produced by Fourth Wall Events.

First, it’s worth mentioning how much we love working with the Fourth Wall Events, one of New York’s most innovative event producers.  They always insert some kind of twist into what they do, adding details that make you stop and say, “Wow, that’s cool!”  For example, on their website they provide an event space calculator that helps you figure out how many people will fit in your space, or how much space you need to fit a certain number of people.  Check it out here! Read the rest of this entry »

Photo Sharing: the Hallmark of Today’s Hippest Events

February 18th, 2011 by Beth Baynum | Share Blog

It seems that, these days, your event is not considered cool or even complete if it doesn’t include some method of photo sharing.  According to a study conducted by Pixable.com, 100 billion photos will be uploaded to Facebook by this September.

Here are some more fascinating facts: in the average user’s network of friends, one can find 97,000 photos in all.  Women upload and tag twice as many photos as men, and almost everyone prefers to look at photos of women over photos of men.  And if you think all this is a youth phenomenon, you’ll be surprised to know that older people upload as many photos as younger people. Read the rest of this entry »

A Reflection on the State of Event Photography

January 3rd, 2011 by Elizabeth Beskin | Share Blog

If you’re like me, ripping off that last page of the calendar is a time of reflection, an opportunity to take stock of your business and in some cases, the people in your life.  When I look back on this year I am truly grateful for the people I get to work with on a daily basis and to those who have trusted our company with preserving the memories of their special events.

We continue to pursue our goal to create a company that provides a quality product with exceptionally responsive service.  The wonderful news is that our planners and clients who work with us are recognizing the value we offer them, and our company continues to thrive in an environment where most photography businesses falter under the weight of intense competition and shifting consumer needs.

Our YouBooth photo booth has proven to be the most successful product we created this year.  It stands out from the other free standing photo booths because it does it all: high quality prints that pop out in seconds, simultaneous transmission to A/V screens and the ability to customize back drops and branding on the prints. Read the rest of this entry »